If you don’t build a strong foundation, you cannot build a successful internal culture. When team members communicate with each other, you can strengthen your cultural foundation. With the right communication strategies, teams can better anticipate and solve problems. Team engagement and retention can also be improved when team members are engaged. Several reasons exist for why a brand should implement a clearly planned and structured communication strategy.
Emergencies are handled more quickly
We are all familiar with this situation in real life. We are working on a project when something goes wrong. You begin discussing what needs to be done in detail as soon as you enter the office of a coworker. Your co-worker does not show approval or disapproval on his face. His response is “Huh? ””
It is vital to provide the entire team with the right information at the right time in order to prevent issues from becoming much worse. When things go wrong, it is critical to have a solid communication strategy in place so all team members are able to react quickly. There is no need to wait until everyone is on the same page. When things go wrong, getting employees up to speed is often the most difficult task. The tension is high, and everything is moving too quickly. A good team communication prevents this from happening and creates better communication throughout the organization.
Give employees a sense of value
One-way information flows can only help a team achieve half of its goals. It is necessary to create feedback loops. A variety of types of feedback can be provided. 360-degree performance reviews, in which co-workers, managers, and reporting employees evaluate each other, are just one of many management tools available. Internal communications channels provide a safe, encouraging environment in which people can share their ideas. Employees who are unable to communicate verbally can feel valued and see their ideas matter with a comprehensive communication strategy. Employees feel respected and valued when their managers listen. Their ideas matter so they break free from thinking they’re just cogs in a machine. As a result, their productivity increases by 12% and their satisfaction increases.
Contributions from employees
2015 saw a 32% engagement level among employees. Increasing employee engagement can increase productivity by as much as 22%, according to the Harvard Business Review. When people feel valued, they are more likely to contribute to the project, team, and organization as a whole.
Reduction of retention issues
The Harvard Business Review reports that employees who are highly engaged are less likely to seek employment elsewhere. You can even engage remote workers with a digital communication strategy. Taking steps to increase employee engagement resulted in a 25% drop in turnover at companies with high turnover. This was compared to a 65% drop at low turnover companies. The higher employee engagement and lower turnover results in a more experienced team, and fewer resources are spent on rehiring and retraining employees. The high level of retention is evident throughout the entire company, since employees benefit from a team that has been established rather than stuck in a cycle of hiring and training.