An electronic counting clock is a digital way to indicate the end or beginning of a promotion or event as a result of counting down from a certain date or number.
Often applied to landing pages, such timers have now been incorporated into checkout pages, as well.
Countdown timers have the main purpose of creating an urgency and instilling a sense of urgency.
Additionally, businesses may use countdown timers to provide a countdown to when a special offer or discount will be available. People are more likely to be interested and return by using countdown timers.
Countdown Timers and Psychology
According to Whichtestwon’s survey, adding a Free Countdown App for Android timer can increase revenue by up to 9% on average.
In addition to highlighting the time remaining before delivery, the countdown did another simple job.
Despite it not seeming like a large increase to some, if you calculate the number of people who visit your site, it can make a significant impact on your profit.
It’s not the only test to demonstrate the benefits of using a countdown timer. According to another test, timers on websites could improve the number of forms completed.
The test found that a timer could increase sales even if it is not easily noticed. So what’s the secret behind countdown timers’ effectiveness? Psychological factors.
Timers do one thing well: they create an urgent atmosphere. This is very important because urgency is closely linked to scarcity and fear of missing out, which are well-established psychology principles.
Scarcity is used in one form or another on a large number of websites. In Cialdini’s six principles, this is one of the first steps for marketers to attract customers.
In a nutshell, you have to show that you’re running low on resources. To some, this may seem like an odd idea but it is true that things that are considered to be scarce are more desirable than those that are easily available or abundant.
The ‘scarcity effect’ drives sales even among established brands. It seems like Amazon, the world’s largest online marketplace, has nailed the art of selling online.
Inventory warnings with timers can have a dramatic impact on conversions. Furthermore, there is another principle at work, which is fear of missing out, also known as FoMO.
What is the process of creating these effects using timers? A timer can be a very powerful trigger for urgency, according to science.
Their specificity makes them easier to comprehend, which helps to attract the attention of the viewer. Abstract terms like “limited time offer” rarely work, as do broad phrases such as “free shipping”. Customer intelligence is important. Clients want to make informed choices. Utilizing a website timer has other benefits as well.
Look around a page, and you will find that almost all the content is static. A timer, however, is not.
It’s all about psychology here once again. Constant scanning of the environment is part of our brain’s design. When scenes remain static for a long time, the brain tends to disregard or dismiss them.
Our attention is drawn to something that is rapidly changing.