Plenty of business cards has generic designs and styles. They feature the company name and details on one side and the individual’s contact details on the other. These business cards do the bare minimum – they inform recipients about where and how to contact the professional. But, if you want your business cards to stand out, you’ll need a bit more creativity and design efficiency.
Believe it or not – well-designed business cards increase the probability of building future connections. Plus, top-level professionals receive hundreds of business cards every year. The better the design of your business cards, the higher your chances of receiving calls from recipients. How can you make your business card’s design stand apart from competitors? An easy but efficient way is creating cards with special finishes.
Business Card Finishes – Which One to Go For?
There are several “finish” options to choose from when you’re shopping for folded business cards. Here, we discuss the four most common options.
Thick Cardstock
Cardstock is a type of paper that’s widely used in the manufacture of business cards because of its eco-friendliness. This material can be reused/recycled. Plus, cardstock paper is thicker than “standard” pieces of paper. This thickness gives business cards made of this material the ability to withstand physical pressures without bending or crumbling. No matter how frequently you use your cardstock business cards, they won’t lose their quality.
This durability makes business cards made of thick cardstock highly appealing to modern-day professionals. If you don’t want to overspend on business cards but still receive top-quality items, going for cardstock cards makes sense.
Embossed Cards
Embossed cards have raised letterings and designs. Any design element on these business cards can be ‘raised.’ Users can physically feel these raisings when they touch your business cards. Let’s say your name and your company name are printed in raised letterings on your business cards. People who receive these cards will notice the letters and feel positive about your company and you as a professional.
Printed marketing tools can be used for sensory marketing. With embossed finishes, you can make your target audiences “feel” your business cards. After all, business cards are touched all the time. Why not make the experience of touching your business cards as pleasant as possible!
Foil Embellishments
If you want your business cards to look polished and super-professional, consider adding foil embellishments to them. Gold, silver, and platinum embellishments made of foil are extremely popular among new-age professionals. These embellishments don’t cost much. But, they make business cards look grander and more expensive.
Engraved Cards
Similar to embossed cards, engraved business cards can also make your target audiences “feel.” These business cards feature letterings or designs that are cut and impressed into the paper. These engravings give the business cards a unique texture.
Which finish is ideal for your business cards? It depends on various factors like – your price range, the look you want, etc. Consider these details and the type of paper quality you want to present to your target audiences before making decisions.
Lucas Noah, a distinguished writer with a Bachelor of Information Technology (BIT) degree, is currently enriching the digital spaces of Creative Outrank LLC and Oceana Express LLC with his expertise. His professional background in technology lays a solid foundat... Read more