2018 was an excellent year for promo product industry, and the businesses are looking forward to investing more in promo products in 2022 to increase the visibility of their business.
A study by Promotional Products Association International (PPAI) reports a 5.9% increase in sales of promo products in the year 2018. On the other hand a survey by Statista shares that the annual revenue of promo products industry will reach 23.3 billion American dollars in the year 2017.
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These figures show a growing trend in the purchase of promo products as more businesses are investing in giveaways to promote their brand. So if you want to keep up with the changing trends in the promo product industry in the running year, here are some of the ideas that you need to take into consideration:
1. Invest in Eco-Friendly Products
The world is grappling with the grave issues of environmental pollution. According to a report by the State of Global Air, air pollution claimed more than 6 million deaths in 2016. Environmental pollution is a serious menace in today’s world, and promo products like plastic bottles, electronic items, and clothes contribute to the growing threat of pollution.
This is why more businesses are joining hands to create eco-friendly promo products that don’t pose any environmental hazards. Therefore, you should invest more in eco-friendly promo products that can be recycled or decayed after use.
In future, you should give promo products like reusable cotton-made clothes, refillable plastic bottle or recyclable electronic items to keep the environment free from toxic effects of pollution.
2. Spend in Wireless Devices
As more people are using technologies on the go, the trend of wireless devices has grown significantly. So if you want to stay relevant in today’s technological-driven world, you need to give your buyers and workers the advantage of wireless technology so that they can do things on the go.
Technological products like wireless headphones, wireless charger, and wireless speakers are some of the best promo products you can gift your employees and customers this year.
3. Gift Everyday Products
Did you ever think why promo products like notepad, pen, and pouch are perennial? Because they are functional in our lives and we make use of them on a day to day basis. By giving away these promo products to your target audience, you can make their lives more comfortable and more productive.
And since people use these items in their daily life, they can flash the name and logo of your company to the onlookers. The custom velcro patches on the products will serve as your marketing collateral to the people who get a glimpse of your promo products.
Therefore, you should give away daily life products like a mug, a water bottle, or a T-shirt to promote your business to the laymen.
4.Integrate the Sports Gear in Your Promo Products
Sports equipment and sports attire make up an excellent combination of promo products. A survey by Statista shows that performance apparel products share 28% of the global market in 2016. A forecasted survey by Statista reveals that the consumers spent $64.8 billion U.S. dollars on sporting goods in 2015. These figures are sufficient to prove the viability of sports goods as promo products. Products like performance T-shirt, backpack, and water bottles are some of the best ideas for promo products.
5.Focus On Millennials
Millennials are the largest group of people who influence the consumer marker. According to population statistics by U.S. Census Bureau, millennials are likely to surpass the baby boomers in 2022 which will make them the largest group of population in the country.
Now this will be a significant change in the American market, and if you are someone who is catering to the American market, then you need to shift your focus to Millennials who are aged between 18-34 years.
6. Offer Promo Products in a Package
People love gifts, especially when it comes in the form of a set. Stuff like gym bag, phone kit, and stationery bundles are some of the best products to give away your employees or customers. You can make these items a part of the tradeshows and exhibitions you plan to conduct this year, and you will be able to engage more people in your brand.
For example, if you are a health and fitness brand, you can gift a gym set to your target audience that can include tracksuit with custom embroidered patches of your business. Similarly, if you are a book retailer, you can give a stationary bundle with every copy of your book.
7. Give Away Desktop Items
Desktop accessories are commonplace in a workplace setting. More employers are spending on desktop accessories to promote their business to their workers. In fact, more employers gift desktop accessories like wire holder, phone stand, and pen holder to welcome their employees. A good idea is to give a set of these items as a “welcome kit” to the new hires of your company. This will show you as a caring business, and you will be able to promote your brand as well.
8. Event-Specific Promo Products
Tradeshows and exhibitions are the best opportunities to give away promo products to your target audience. But you need to be strategic with your promotional marketing and make use of the right promo products that complement the occasion and goes with your brand personality.
For example, if you are going to sponsor a music concert to promote your business, you can give free earbuds with the logo of your company. Similarly, if you will arrange a workshop to raise awareness about corporate sustainability, you can gift 100% organic cotton T-shirt with custom made patches of your brand to the attendees to build your reputation as an environmental-friendly organization. All these ideas will integrate your promo products to the core purpose of the event.
9.Use Neon Colors
Bright colors attract the attention of people and invoke their interest. No wonder so many companies are using bright shades of green, yellow, pink, and orange colors in their promo products. The great thing about neon colors is that they are visible from a distance which allows more people to see the name and logo of a company.
Besides, the neon colors look cool on the promo products, and they have that uniqueness that makes it easier for the onlookers to remember the company. So the next time you choose a color scheme for your promo products, choose the neon colors.
10. Be Creative
Creativity always sells. Whether you run a shoe store, make tech gadgets or sell apparels, if you are creative in your promotional marketing approach, you can hook more people in your brand. The same philosophy goes with giving away promo products. There are many examples of brands that scaled their marketing with creative promo products.
Whether it is the straws by Y+ Yoga Center, lollipop by Colgate or Dog Frisbee by IAMS, there are plenty of brands that boosted their sales thanks to their creative promo products.
That’s all for now. Hope you liked these ideas and you will make them a part of your future promotional marketing for 2022.