Mobile Marketing for Local Businesses: Tips and Tactics

In 2025, it is expected that around 7.49 million will be using mobile phones around the globe. This means 90.97% of the global population uses smart and feature phones. With this current trend, businesses are focusing on mobile marketing to cater to the growing number of consumers that use these devices to interact with tier digital storefronts. 

These days, businesses are looking for ways to upgrade their marketing strategies to ensure boosted digital presence and targeted campaigns, drawing in more leads to their social media pages and websites. To learn more about expert mobile marketing tips and tactics, here’s a guide we have prepared for you.

SMS Marketing

The open rates for SMS range from 90-99%, making sms marketing a relevant marketing technique today. Through this permission-based mobile marketing strategy, marketers can send their customers deals, promotions, coupons, and other alerts through text messages. 

Customers can directly view more product information by including a link to your text messages and receive a follow-up notification, making it hard to ignore. However, it’s best to use it only for time-sensitive deals as they can appear like spam if overused. 

Augmented Reality (AR)

Augmented reality isn’t a new concept in the digital world. However, many marketers don’t know how to leverage AR to boost their mobile marketing efforts. Basically, AR allows users to immerse themselves in a virtual environment. For example, Adidas lets consumers preview how shoes appear if they’re walking or running. 

Adidas introduced this during the pandemic when buyers couldn’t visit physical stores to try their shoes. This has primarily helped consumers in the United States finalize purchasing decisions while helping the brand provide and maintain a positive customer experience. 

In addition, IKEA also introduced the IKEA Studio App, which allows customers to visualize how furniture would appear in their space. This allows users to design their space with IKEA furnishings and decors and visualize details, from accessories like rugs to wallpapers and colors. 

Personalized Experience

Marketers can now create user profiles to segment customers. This allows marketers to get an idea about the behaviors and preferences of customers in-app, allowing them to create and promote engaging and personalized mobile content. 

By leveraging personalized experience, local businesses won’t lose potential users in the competition. Combined with user feedback, marketers can deliver tailored messages to users based on their online behavior. 

Optimize Post-Click Experience

Many marketers fail to consider the post-click experience, wasting a huge portion of their mobile ad spend. By optimizing the post-click experience, you are also encouraging users who clicked on the ad to click the landing page CTA button. Consider the links in your landing pages and remove them since they are considered distractions. Other post-click experience factors include design elements, retargeting, and conversion ratio. 

Hyperlocal Targeting

Strategies like geofencing are a kind of hyperlocal targeting. It involves marking a specific location as a virtual fence. If a user within a geofenced location installs your application, a push notification will be automatically set up. 

There are only a few businesses that use hyperlocal targeting. Either this is a new concept to them, or they don’t know about it. Hyperlocal targeting works with all types of businesses, so marketers should invest time and resources learning about this technology.

Examples of hyperlocal targeting include taxis sending users text messages asking if they are looking for a ride when entering a geofenced area like an airport, among many other travel hubs. Retail stores can also notify their customers about discounts and special promos available in real-time. 

Target Bing Users

While Google is the most dominant search engine today, with over a billion people using it every month, marketers shouldn’t neglect Bing and Yahoo users. Around 33% of Bing clicks are made via mobile devices, and there are around 137 million Bing users today. Moreover, Bing users are a wealthier demographic than Google since 54% are over 45 years old, with household incomes of over $100,000. This implies that if you focus on Google users, you will lose the financially stable baby boomers out there. 

Vertical Videos

Based on research, 94% of mobile users hold their phones vertically. But since many are used to viewing videos horizontally, evident in cinemas, television, and computers, many videos online are also made to be viewed horizontally.

However, creating videos that work on mobile screens can help you boost your marketing approach. It has been revealed that vertical videos perform better on social media platforms such as Facebook, leading to up to 68% cost-per-view reductions. 

For instance, Facebook and Instagram Reels, TikTok, and YouTube Shorts, among many other short-form vertical videos, help marketers reach and engage their target audience through quick video content. 

Final Thoughts

The pandemic has altered how consumers engage with businesses. Many users turn to mobile phones instead of visiting physical stores to shop for products. This has prompted marketers to boost their mobile marketing techniques by following the tips and tactics mentioned in this guide. With consistency and continuous learning, you can ultimately deliver results with the alternative mobile marketing techniques we have featured here. 

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